A diverse group of pioneering minds that manifest the unexpected.

DISCIPLINES

Creative Ideation
Experiential Design
Technical Direction
Product Development
Immersive Spherical Media
Architectural Integrations
Realtime, Generative & AI
Content Production
Pre-Visualization 
Systems Design 

Spheres & Domes

FEATURED WORK

  • As world renowned experts in spherical media and technology, we spearheaded the design process, and conceived everything from the Building Envelope, LED Media Plane, LED Trellis, and new camera design. Plus years of UX, Technical, and Immersive Multisensorial Media creation.

    → Details MSG Acquires Obscura

  • For the Dubai World Expo centerpiece, we conceived the faceted jewel dome concept and did the projection design for the World’s largest interactive and immersive dome, that has dazzled millions of visitors from around the world.

    → View Guinness Award
    → Read Architizer Article

  • We designed, programmed, and built the 120 foot Antartic dome. Over the two weekends of concerts, we hosted 220,000 attendees that were screaming with glee and delight.

    → View Vimeo Reel

  • We created the first ever 360 x 360 spherical experience. The Sphere was featured publicly in Dubai, where visitors were able to walk across a transparent bridge through the sphere’s core for truly omni-directional viewing and perspective.

    → View Vimeo Reel

FRESH THINKING
BRAVERY
MAGIC &
DECADES OF EXPERIENCE 

Projection Mapping

FEATURED WORK

  • Inspired by Pope Francis’ 2015 encyclical on the environment, “Laudato Si: On Care for Our Common Home,” along with St. Francis’ 800-year old Canticle of the Creatures, the hourlong projection is both a celebration of the beauty of creation but also a cautionary tale about the potentially devastating consequences of human impact on nature.

    → Read NY Times Article
    → View Vimeo Reel

  • The 40th Anniversary of the United Arab Emirates National Day Celebration at the Sheikh, Zayed Grand Mosque in Abu Dhabi.

    → Read Touch Designer Online Article
    → View Vimeo Reel

  • New York’s most iconic building became a viral canvas to announce the sixth mass extinction for all species on Earth.

    → Read Artnet Article
    → View Vimeo Reel

  • An epic collaboration with YouTube, Michael Tilson Thomas, and international musicians. Breaking records to become the highest viewed live webcast to date.

    → View YouTube Symphony
    → View Vimeo Reel

WE’VE LED BILLION DOLLAR PRODUCT DEVELOPMENTS
& INITIATIVES CONNECTING OVER
4 BILLION PEOPLE

Experiential Design

FEATURED WORK

  • To help establish AT&T’s naming rights, we created a spinning 130 foot robotic LED display, an immersive interactive stadium content program and more for the Dallas Cowboys.

    → View Vimeo Reel

  • An ultra-high 30K resolution immersive video publication that explores Unesco World Heritage sites and Artists in collaboration to bring the world to China and China to the world.

    → View Vimeo Reel
    → View Behind the Scenes

  • On the evening of Friday Sept 15th, Projecting Change with Minds Over Matter and partners launched the first drone show of its kind, with 1000 drones - lighting up the NYC sky above the UN Building with a series of shows designed to inspire, educate, unify, and activate our local and global collective around the climate crisis, protecting the Amazon and other important environmental campaigns.

    → View United Nations Video

  • We created a content program for Saleforce’s massive LED lobby utilizing illusory visual techniques that tricked the public into believing Saleforce was wasting millions of gallons of water. This resulted in so much attention, that it is now a San Francisco tourist destination.

    → View Vimeo Reel

FUSING THE VIRTUAL WITH THE REAL

Stage Shows

FEATURED WORK

  • As YT Brandcast’s stage designer and experiential content creator we’ve worked with numerous celebrities and musical artists including:

    Jay-Z
    Snoop Dog
    Pharell
    Janelle Monáe
    M.I.A.
    Paul Oakenfold
    Macklemore

    → View Vimeo Reel

  • Fare Thee Well: Celebrating 50 Years of the Grateful Dead was the final series of concerts that were performed by the surviving members of the Grateful Dead. We created iconic visuals for the performances that took place at Santa Clara's Levi Stadium on June 27 and 28, 2015 and Chicago's Soldier Field on July 3, 4 and 5, 2015.

  • In 2018 a new “Christmas Lights” finale was added to complement and amplify the classic numbers that have made the production a beloved holiday tradition. Directed by Tony and Drama Desk Award-nominated director Sam Buntrock, 100 Intel® “Shooting Star” mini drones were programmed utilizing choreographed movements to create a groundbreaking light show of magical holiday-themed silhouettes across the stage of the great Radio City Music Hall.

    → View Radio City Christmas Spectacular

  • The “A Thousand Faces” tour, was a gloriously projection mapped touring show. Part odyssey, part genre-warping rock opera, this musical adventure followed every stage of Joseph Campbell’s hero’s journey with sweeping and lushly textured new compositions.

    → View Vimeo Reel

THE FOUNDER
& CREATIVE TEAM BEHIND OBSCURA DIGITAL

Recent

News

Recent News

The Dali Awards

The dalí museum’s first-of-its-kind experience allows visitors to transform their dreams into art using openai’s dall·e.